Posts Tagged 'loyalty cards'

Punching holes

I always cut off the check-out clerks from Coles before they ask the fly buys question. Between my metcards, license and debit cards there just isn’t any room for a piece of plastic that will eventually get me an ice-cream maker.

But I will always bank on a coffee card, even though I tend to feel like a cheap bastard reaping the reward.

Loyalty cards are a valuable part of marketing and ensuring customer return, but they are also about giving something back.

Our little establishment does the whole stamp card thing. Five purchases will give you five well rounded holes and then a free coffee; they are one of the most asked for items in the shop apart from coffee of course.

However, our little card has perpetuated some rather outlandish antics that have givenn rise to some new pet peeves, but also make me feel less cheap.

Here are a couple of situations I find rather intriguing when it comes to holes:

Is it this pocket? No, I’ll check the other, oops must be in my wallet, no not there, hmmm, I’ll check my pockets again. STOP. Please place you card neatly in an accessible place so I don’t have to watch you feel yourself up trying to find the damn thing!

Customers shoving themselves in the front of line after the transaction and waving their purple card like a lunatic for a hole, is annoying for all. Ok, you forgot, that’s fine but cutting is never cool, didn’t you learn anything in second grade?

Customers asking me to punch their card because they had forgotten the other day is downright wrong. Even though I always punch it, it’s really rude. It happened yesterday, the window of punch opportunity has left, let it go. Why should reward absent mindedness?

Dodgy cards are the worst because I accept them anyway. As if I’m going to say, did you punch this yourself? We have had to replaced three hole punchers since I’ve dealt with these ‘loyality’ cards, if you’re really struggling for cash, go busking, it’s far more creative than taking a pencil and shoving it through a card.

I’m not going to ask if you have your caffeine card at the end of each transaction like they do at the supermarket, so if you have one, remember it, otherwise it’s your fault not mine.


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